Strategy Up


Digital & Social Media Strategy: Join the New Digital Era (Online)

$8 400.00 Excluding Sales Tax, HST

Digital marketing and Social Media marketing Strategy in times of Crisis / Formation en Stratégie de Marketing Digital et Marketing de Réseaux Sociaux en période de crise

For information please call 902.989.7277 or email us / Pour plus d’informations, veuillez appeler le 902.989.7277 ou nous envoyer un couriel sur


Learn in 40 hours (4 hours per week over 10 weeks), through our Digital Marketing and Social Media Marketing Strategy training course.

You will be able to know how to define your strategy, how to implement it, how to analyze it and then how to optimize it.

Training Synopsis

In times where all businesses are forced to move online, we have to act quickly and efficiently.

First, we need to know what are the correct strategies and approaches to Online Marketing and Social Media Marketing in times of crisis.  All businesses are moving online, we are all now competing like never before for the same online audience.

Moreover, this course focuses on providing concrete tools and techniques to win the online battle.  How to bid correctly and not to over spend.  How to reach the right customer, whom is already flooded by online advertising.

This is our most comprehensive Digital Marketing and Social Media Marketing Training Course.  Do not waste this opportunity to join us.


  • At the end of this session, you will be able to:

    • Identifying your unique selling proposition
    • Developing or attacking a new target market
    • Developing you marketing objectives
    • Identifying the components of a digital promotional campaign
    • Defining the digital sales cycle
    • Determining the strategies to complete an online sale with cross-selling and up-selling techniques
    • Learning the key differences among the various social media platforms
    • Determining your marketing budget


  • Target Segment, and Value Proposition
  • Customer Relationship Management
  • Online Pricing Techniques
  • Social media trends in crisis
  • Setup an ad on Facebook and on LinkedIn
  • Build you presence on Google MyBusiness
  • SEO and SEM management on your own website

Who Should Attend

  • Owners ; CEO’s
  • Entrepreneurs , Marketing Managers
  • Senior Managers & Managers
  • Social Media Managers


Week 1: Introduction to Marketing, Strategic Positioning, Needs/Wants/Demand

Week 2: Segmentation, Features & Benefits, Strategic Positioning (Continued)

Week 3: Market Research (Objectives and Types of research); Market research Demo

Week 4: Value Proposition, Customer Relationship Management

Week 5: Unique selling proposition, Positioning Statement

Week 6: Digital Marketing Strategy (Demo Facebook and LinkedIn Ads); Pricing Techniques

Week 7: Marketing Objectives; SEO and SEM (Google Search, SEO demo on WordPress)

Week 8: Sales Techniques (Closing techniques, prospecting); Elevator Pitch, Probing questions,

Week 9: Creative campaigns; Media Plan and Marketing Budget

Week 10: Social Media Platforms, Influencer Marketing


If you have any questions about this program, please reach out to us and we will be more than happy to provide you with further details.


Starting January 14, 2022, Starting February 10, 2022


9.30am – 1.30pm (Atlantic Time)


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